Portfolio Category: Visual Communication Design
Jambojet — The Airline for Every Day
Guinness Top The Table Campaign
Overview
This logofolio is a curated collection of logos designed between 2024 and 2026, reflecting a thoughtful balance of strategy, creativity, and craft. Each mark was built to do more than look good—it was designed to communicate purpose, strengthen brand identity, and scale across digital and physical touchpoints.
From emerging startups to established brands, these logos showcase my approach to creating distinctive, memorable identities rooted in clarity, relevance, and long-term brand value.
A refined colour palette of deep tones and warm neutrals reinforces the brand’s premium feel, while black-and-white imagery adds emotional depth. The flexible logo system ensures consistency and adaptability across all brand applications.
Services
Art Direction
Photography
Visual Design
Digital Design
Branding
Print
Mature by Design Logo Making
Overview
Mature by Design redefines maturity as a force for transformation and confidence. The logo features a stylized “M” with subtle layered levels symbolizing growth and evolution. Paired with an elegant wordmark, it conveys sophistication and balance.
A refined colour palette of deep tones and warm neutrals reinforces the brand’s premium feel, while black-and-white imagery adds emotional depth. The flexible logo system ensures consistency and adaptability across all brand applications.
Services
Art Direction
Photography
Visual Design
Digital Design
Branding
Print
Marketing-Driven Digital Design
Overview
Every post is an opportunity to capture attention and spark engagement. This collection highlights social media designs I’ve created — from Instagram posts and stories to scroll-stopping visuals built for campaigns and promotions. Each design is crafted to communicate clearly, strengthen brand presence, and drive meaningful interaction across social platforms.
Services
Art Direction
Photography
Visual Design
Digital Design
Branding
Print
ProAge Guidelines
Overview
ProAge is a holistic supplement brand designed to support the health and vitality of aging individuals. When ProAge approached me, they needed a cohesive visual identity to unify their diverse product range, which includes menopause support, balanced omegas, prostate health, bladder control, knee + joint support, brain health, total-boost, fat burner, and fruits + vegetables blends.
My role was to bring ProAge to life as a trusted, modern, and approachable brand. The project involved creating a brand guideline that establishes a clear visual language and tone, ensuring consistency across all future assets while positioning ProAge as a leader in the health and wellness space for mature consumers.
The goal was to craft a visual narrative that resonates with their audience, evokes confidence, and aligns with their mission of helping people age positively. The final guideline includes logo usage, color palette, typography, imagery style, and layout systems that will guide any designer or marketer working on ProAge moving forward.
Services
Art Direction
Photography
Visual Design
Branding
Print
Products Package Designs
ProAge Website Design
The website combines a modern aesthetic with intuitive navigation, making it easy for users to explore products like menopause support, balanced omegas, prostate health, brain health, and more. Warm, vibrant visuals paired with clear messaging guide visitors seamlessly from discovery to purchase, reinforcing ProAge’s commitment to wellness and confidence at every age.
Prisma Insights Brand Identity
OVERVIEW
Prisma Brand was developed to enhance storytelling and convey the unique value more effectively and consistently. It emphasizes a commitment to transforming the leadership development journey, fostering leaders who drive sustained business success.
MY ROLE
UI/UX
Visual Design
Design Systems
Design Leadership
Design Research
