ProAge is a holistic supplement brand designed to support the health and vitality of aging individuals. When ProAge approached me, they needed a cohesive visual identity to unify their diverse product range, which includes menopause support, balanced omegas, prostate health, bladder control, knee + joint support, brain health, total-boost, fat burner, and fruits + vegetables blends.

My role was to bring ProAge to life as a trusted, modern, and approachable brand. The project involved creating a brand guideline that establishes a clear visual language and tone, ensuring consistency across all future assets while positioning ProAge as a leader in the health and wellness space for mature consumers.

The goal was to craft a visual narrative that resonates with their audience, evokes confidence, and aligns with their mission of helping people age positively. The final guideline includes logo usage, color palette, typography, imagery style, and layout systems that will guide any designer or marketer working on ProAge moving forward.