The previous AirDoctor website design presented several usability and conversion challenges that affected overall performance.
Exits: A high percentage of visitors dropped off from the homepage, indicating limited engagement and unclear navigation paths.
Scroll Depth: Most users scrolled past the hero section but did not interact further, suggesting weak visual cues and low content engagement.
Conversion Rate: Few visitors added products to cart directly from the homepage, showing friction in the product discovery and purchase flow.
The previous AirDoctor homepage lacked a clear information hierarchy and failed to effectively communicate the brand’s value proposition. Product categories were buried within the layout, making it difficult for users to differentiate between models and features. The visual design felt outdated and text-heavy, offering little motivation for users to explore or convert.
AirDoctor needed a complete homepage redesign to improve clarity, enhance product visibility, and create a seamless path to purchase that reflects the brand’s trusted, health-conscious identity.
Optimized User Flow: Simplified navigation and clearer CTAs to guide users seamlessly from discovery to purchase.
Improved Product Visibility: Highlighted product categories and features for easier comparison and quicker decisions.
Enhanced Visual Hierarchy: Modern, clean design emphasizing clarity, trust, and conversion.
Built Brand Credibility: Integrated testimonials and certifications to reinforce AirDoctor’s reliability and premium value.
This section was created to inform and engage users by showing the hidden dangers of indoor air pollution and positioning AirDoctor as a trusted solution.
It blends clear storytelling with strong visuals, guiding visitors from awareness to action.
Concise copy and relatable imagery help build emotional connection and urgency, while improved layout and spacing make the content easy to read.
The section ends with a clear call-to-action, encouraging users to explore AirDoctor purifiers and make confident, informed decisions.
The redesigned AirDoctor website delivered stronger engagement, improved usability, and boosted conversions across key performance metrics.
Increase in Page Views
Improved visibility and engaging content encouraged visitors to explore more pages and stay longer on the site
Bounce Rate Reduction
Streamlined layout and clearer navigation kept users engaged and reduced drop-offs.
Conversion Rate Growth
Optimized CTAs and a smoother shopping flow led to higher purchases and overall conversions.